Think about what Instagram content your audience has been engaging with most, and use this information to influence your Guides content. For example, at Later, our audience is full of small business owners and social media managers who are on the lookout for social media tips. Knowing that, we created a Guide highlighting five of our favorite social media podcasts. If in doubt, ask your audience. Share an Instagram Stories question or poll sticker and ask your followers what type of Guides they'd be most interested in. Tip #2: Share Instagram Guides in Stories Since Instagram Guides aren’t shared on a user’s main profile feed, you may want to give them an extra boost on Instagram Stories. Luckily, you can easily share Instagram Guides to Instagram Stories. How to share an Instagram guide to your Instagram story Here’s how to share Instagram Guides in Stories:

  Open your Instagram Guide Tap the paper airplane icon in the bottom left-hand corner Select “Add guide to your story” It's that simple! Tip #3: Highlight Your Community If you’re a brand, this is a great way to show your products in the wild and provide valuable context. Think about creating a guide that showcases your customers wearing or using your products like @tjswim: TJ Swim uses an Instagram guide to showcase images from their customers You can find user-generated content (UGC) by manually scrolling through your tagged photos and branded hashtag page.Or you can make the UGC search process a breeze by using Later’s Collect features:

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  Later’s Search by Hashtag Collect media from mentions Easily find and collect media from tagged photos Ready to use Later to easily find and curate UGC for your feed? Check out Later’s Collect tools now! Find (and share) user-generated content – right from Later! Find user-generated content from hashtags, tags, and mentions, then add it to your media library in just a few clicks! LEARN MORE! Tip #4: Use Guides to Build Strategic Relationships Guides are a great way to shine a spotlight on brands, creators, or peers in your network — which can be huge for profile building.

  If you’re a creator or brand in a specific niche, you could create a Guide that highlights 10 accounts that create content dedicated to your subject matter (including yourself). It’s a great way to get their attention, open up the conversation, and who knows — they might feature you in a Guide in the future! This is exactly what makes Instagram Guides a great relationship-building tool. Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for storytelling and e-commerce on the app. Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram. And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. Check out our in-depth guide to learn how to grow Instagram followers organically.

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  5 simple steps to get more followers on Instagram Step 1. Lay the groundwork Step 2. Create great content Step 3. Make yourself findable Step 4. Engage with your community Step 5. Keep learning Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. How to get more Instagram followers for free No time to read the whole guide? Check out the video below for our five best tips. Otherwise, it’s time to roll up your sleeves and get to work.

 Have a thoughtful Instagram marketing strategy If you want to be effective on social, you need a clear plan. Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to: increase brand awareness boost product sales drive traffic to your website. Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. Define your target audience Ask yourself some questions about who you’re trying to reach:

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